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Increase Your Online Sales |
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To learn more about the
benefits of internet marketing
read our series of articles entitled
Increase Your Online Sales |
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The best online
retailers optimize their use of email, affiliate programs, search, and portals.
These digital marketing skills will become increasingly important in a
multichannel world -- Carrie A. Johnson, Forrester Research.
Internet Marketing & SEO Services
At E-Commerce Technology Florida, we believe that getting your e-commerce site built and open for business is only half the battle.
Assuming the purpose of your site is to make sales,
once your site is up and running you need to drive as much targeted traffic as possible to the site and have that traffic
convert to sales, otherwise, you may as well not be open for business in the first place. That is why we find
that internet marketing and search engine optimization - SEO services are an important complement to our software development services.
Our search engine optimization and positioning services include the following:
Perform an initial internet marketing assessment of your site - This assessment includes a deliverable that
covers the following areas:
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Assess where your current rankings are within the major search engines and directories |
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Keyword analysis - how effective are current keywords? |
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Competitor analysis |
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Link analysis |
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Initial optimization assessment for specific select pages |
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Site architecture assessment |
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Research keywords and phrases to select appropriate, relevant search terms. |
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Edit various html tags and page text as necessary prior to submission
to selected search engines and directories. |
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Create, where required, additional web pages that are better optimized. |
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Hand submit pages to the engines and directories. |
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Perform ongoing link analysis and development strategies. |
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Pay Per Click (PPC) marketing services involves using services such as Overture and FindWhat to
target your keywords that show the most promise of converting to sales |
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Create traffic and positioning reports for the site showing unique visitors, referring
domains/URL's, keyword searches and position of all keywords. This can also show where you are
losing customers and provides invaluable information in knowing how to improve the flow of the
site to gain the most customers. |
In general, we believe that a combination of good, relevant content that has had the attention of
being optimized for the search engines, then analyzed and adjusted over time is the best internet marketing approach
to achieving top rankings. We help with your overall internet marketing strategy and strive to
help you increase traffic and more importantly increase sales for a ROI that more than pays for
our own services. We do not try to spam the engines or use tactics that will get us banned from
the search engines. Keeping our own selves educated in all the fast changes in this industry so
that we can advise our clients on how to adapt their online strategies as the industry itself
evolves is a key difference in our approach. As such we are all certified by the Academy of Web Specialists
in the latest Search Engine Marketing skills.
Give us a call today at 1.727.939.9636 or
send us an email at
ectinfo@ectflorida.com to find out more about how our
specialists in the field of internet marketing and search engine
optimization strategies can help your business get noticed on the
World Wide Web. |
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